S.O.S. - JONAS BROTHERS

Tuesday, October 30, 2007

An entire generation of youngsters learned to appreciate CDs, radio, music—and young love—thanks to last decade's bounty of teen idols: Hanson, 'N Sync, Backstreet Boys, 98 Degrees . . . ah, it seems like yesterday. Since, however, radio has indulged a droning cadence of sound-alike hip-hop, deserting its ambassadorial role to expose kids with accessible talent. Thankfully, Hollywood trio Jonas Brothers are commanding hold of the mainstream with enough steely resolution to force top 40's hand. The act's second, self-titled album debuted at No. 5 on The Billboard 200, as high-profile appearances—including the Teen Choice Awards and an upcoming slot on the Miley Cyrus/ Hannah Montana tour—have virally ignited two singles and videos: "Hold On" and "S.O.S." With its manic faux-wave beat, storytelling lyric about a broken heart primed for healing and ready-made teen idol vocals from 17-year-old Joe Jonas, the latter song's appeal is just opening the door for the phenom in store for the sibling threesome. These dudes have it all: versatility, youth, looks and hooks. Truly a match made in pop heaven. —Chuck Taylor

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